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GYAKUSOU

In October 2010, Nike and Jun Takahashi, founder and head designer of Japan’s coveted clothing label Undercover, will release the first Nike x Undercover Gyakusou performance running collection.     The design partnership fuses cutting edge Nike running innovations and design with the functionality of Takahashi’s Undercover—whose dedication to a less-but-better design philosophy mirrors Nike founder Bill Bowerman’s passion for the athletic benefits of minimalism. It amplifies levels of technical precision and intuitive function, delivering a unique and modern perspective on running by runners. Having started running two years ago, beginning with three to four runs per week, Takahashi soon found his distance increasing. “At the beginning I wasn’t as serious as I am now, but the more I ran,...

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